StubHub: Body Issue

Credits & Description:

Fresh from his summer vacation, Ticket Oak is back. With work breaking today, Duncan/Channon is building on the wildly successful integrated campaign for StubHub. The latest work staring our favorite animatronic tree includes TV, print, OOH, online (page takeovers on ESPN and SI) and of course social media content from the Ticket Oak himself.
The highlights/lowlights of the campaign include a spot giving out relationship advice, appearances on the sides of StubHub food trucks, dispensing "Hot Seats Eats" in major cities across the country, full frontal nudity in ESPN magazine's annual "Body Issueâ and showing up âin the barkâ at pop-up stores, appearing virtually and fully-animated, so fans can snap a selfie with the big guy. You can check out the new work at http://www.duncanchannon.com/2013/08/todays-stubhub-news-t-o-gets-naked/#more-10561.
With this new work, the campaign continues to support StubHubâs evolution from a site to buy great tickets to a site to discover the best events using everyoneâs favorite foliage to tell the story. The work represents the idea that StubHub has become the de facto platform for helping people have great weekendsâ¦and potentially rescue their relationships if need be.
Media: Print
Category: Professional services
Agency: Duncan/Channon
Brand: StubHub
Geo: Americas, United States
Advertising Agency: Duncan/Channon, USA
Executive creative director: Parker Channon
Associate creative director / art director: Ken Hall
Copywriter: John Deignan
Art buyer: Justine Barnes
Production director / print producer: Carolyn Bormann
Interactive producer: Eric Kozak
Account director: Eric Dunn
Account supervisor: Jenn Gbur
Account executive: Nick Gustafson