Subaru: Scorched

Credits & Description:

Category: Automotive

Brand: Subaru Canada

Agency: DDB Public Relations

Country: Canada

The BRZ is Subaruâs first real-wheel drive performance car, and simply put: itâs hot. To help build buzz, DDB PR , Toronto placed the BRZ at the centre of a retail space in downtown Toronto (Queen Street & McCaul Street) and scorched, burned and melted its surroundings. The result: an eye-popping, blistering-hot ambient installation running through to September 16 and guaranteed to turn heads.



Category: Automotive

Client: Subaru Canada

Agency: DDB Public Relations

Country: Canada

Creative Director: Denise Rossetto

Creative Director: Todd Mackie

Art Director: Jake Bundock

Assoc Creative Director: paul riss

Assoc Creative Director: Adam Bailey

Business Director: Michael Davidson

Account Director: Peter Brough

PR Managing Director: Martine Levy

PR Manager: James Loftus

Senior Consultant: Greg Vallentin

Sr. Account Executive: Julia Morris