Subaru: Scorched

Credits & Description:

Media: Ambient

Geo: Canada

Category: Automotive

Agency: DDB

Brand: Subaru

Building on the popularity of its sizzling-hot scorched video, DDB Canada extended the launch of Subaru’s new purebred sports coupe, the BRZ, this past weekend, August 25/26. DDB PR took to the streets of downtown Toronto to bring the agency’s ‘scorched’ creative to life with a month-long ambient installation guaranteed to turn heads. I wanted to share the attached zip file with you to showcase the photos from the campaign, which will be live until September 16.



Advertising Agency: DDB, Toronto, Canada

Creative Directors: Denise Rossetto, Todd Mackie

Associate Creative Directors: Paul Riss, Adam Bailey

Art Director: Jake Bundock

Photographer: Chris Robinson

PR Managing Director: Martine Levy

PR Manager: James Loftus

Senior Consultant: Greg Vallentin

Published: August 2012