Sunlight: Duck

Credits & Description:

Agency: Mullenlowe Singapore
Brand: Unilever (Sunlight)
Country: Singapore
Advertising Agency: Mullenlowe Singapore
Entrant Company: Mullenlowe Singapore
Media Agency: Mullenlowe Singapore
Pr Agency: Mullenlowe Singapore
Production Company: Mullenlowe Singapore
Agency Producer: Jacqueline Wong (Mullenlowe Singapore)
Account Executive: Cara Foong (Mullenlowe Singapore)
Executive Creative Director: Erick Rosa (Mullenlowe Singapore)
Group Account Director: Gonzalo Olivera (Mullenlowe Singapore)
Illustrator: Illusion Bangkok (Illusion, Bangkok)
Art Director: Alex Tan (Mullenlowe Singapore)
Copywriter: Daniel Kee (Mullenlowe Singapore)
Creative Director: Daniel Kee (Mullenlowe Singapore)
Creative Director: Ang Sheng Jin (Mullenlowe Singapore)
Photographer: Illusion Bangkok (Illusion, Bangkok)
Global Creative Director (Sunlight): Richard Dennison (Mullenlowe London)
Senior Art Director: Ang Sheng Jin (Mullenlowe Singapore)
Account Manager: Fan Yang (Mullenlowe Singapore)
English Context Explanation:
Sunlight Is A Leading Dishwashing Liquid Soap Brand In Southeast Asia. Known For Possessing “The Power Of A Hundred Lemons”, It Is Marketed As An Extremely Powerful And Effective Solution Against Grease And Residue, Especially In Light Of Oily Asian Cooking And Heavy Preference For Fried Foods. We Developed The Campaign, Showing Sunlights Ability To Remove Even The Toughest Grease, Dried Up Crust And Caked Up Residue. To Give It Character, We Used Endearingly Visualised Food Ingredients. They Are Broken Into Bubbles And Lifted Into The Air In A Fascinating Combination Of 3d And 2d Techniques Thats At Once Fascinating While Inviting Appreciation. The Ingredients Chosen For This Campaign – Pork, Duck And Squid, Are Popular And Common Options In A Region Known For Its Diverse Cuisine. Naturally Greasy, They Also Contribute To Particularly Difficult-To-Scrub-Off Residue Once Crusted Over Woks, Pans, Dishes And Cutlery.