Sunlight Print Sunlight Mother’s Day by Lowe Lintas Lagos
The Print Ad titled Sunlight Mother’s Day
was done by Lowe Lintas Lagos advertising agency for Sunlight in Nigeria. It was released in Mar 2017.
Sunlight: Sunlight Mother’s Day
Brand
Media
Released
March 2017
Posted
March 2017
Market
Industry
Agency
Copywriter
Creative Director
Art Director
Credits & Description:
Advertised brand: Sunlight Detergent
Advert title: Sunlight Mother’s Day
Translation of headline to English: To the ones who let us see every Sunlight…
Advertising Agency: MullenLowe Lagos, Lagos, Nigeria
Creative Director: Olumide Olajubutu
Art Director: Busayo Oni
Copywriter: Osazee Ihaza
Published/Released: March, 2017
Description/Release synopsis: Mother’s Day is traditionally set aside for celebrating the matriarch and other mothers in the family. In Nigeria, children learn most of their housekeeping skills from home. In these formative years, habits like which detergent to use, etc. are picked up from their mothers.
Our brief here was to infuse the brand into that mother/child bond.