Brand: Surfrider Foundation
Media: Print
Category: Public interest
Agency: Y&R
Geo: France
Surfrider Foundation: Barcode scanner, 2
You buy, the sea pays.
26 million tons of plastic packaging waste ends up in the oceans every year.
Let’s change the way we consume.
Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Pierrette Diaz
Art Director: Guillaume Auboyneau
Copywriters: Ugo Fossa, Eric Lavenac
Art Buyer: Sylvie Reveillard
Photographer: Pierre Sattin
Production: Toolboxprod
Retouching: Loïc / Sparklink
Published: February 2015