Tab Print Shoulder Pads. by Sugar & Partners New Zealand

Shoulder Pads.
The Print Ad titled Shoulder Pads. was done by Sugar & Partners New Zealand advertising agency for Tab in New Zealand. It was released in Aug 2014.
Advertising campaign for Tab

Tab: Shoulder Pads.

Brand
Tab
Media
Print
Released
August 2014
Posted
August 2014
Market
New Zealand
Industry
Culture, Leisure & Sport
Agency
Sugar & Partners New Zealand
Copywriter
Damon O'leary
Art Director
Dave Nash
Creative Director
Dave Nash
Designer
Steph Taylor

Credits & Description:

A week ago the All Blacks were suddenly vulnerable -their mighty forward pack reduced to ordinary by a Wallabies side that are building but which have never been viewed as world beaters up front.What a difference a week makes.
On the morning of the test Sugar Auckland ran this strip ad nationwide in all major newspapers.Result:New Zealand 51-20 Australia.
Category: Entertainment & leisure
Client: TAB
Agency: Sugar&Partners
Country: New Zealand
Creative Director: Damon O'Leary
Creative Director: Dave Nash
Copywriter: Damon O'Leary
Art Director: Dave Nash
Head of Art: hamish mcarthur
Account Director: Campbell McLean
Group Account Director: Julianne Hastings
Retoucher: Gary Butcher
Designer: Steph Taylor
Katherine OâConnor
Campaign Manager
New Zealand Racing Board
Kevin Broome
Senior Marketing Manager
TAB