TABS: Fall

Credits & Description:

The Advertising Benevolent Society (TABS) helps people from the advertising industry who are in need. Generally, it’s because of ill health, unemployment or family circumstances. The types of supports provided are for school costs, medical bills, living expenses, re-employment etc. The charity asked ten Irish agencies to produce a pro bono ad for TABS, to appear as full pages in Ireland’s main marketing publications. This was Chemistry's contribution repurposing an iconic symbol of the advertising world to signify that if you fall on hard times, TABS will be there.
Media: Print
Category: Charities & appeals
Client: TABS
Agency: Chemistry
Country: Ireland
Managing Director: Ray Sheerin
Creative Director: emmet wright
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire