Transport Accident Commission (TAC): Wipe Off 5

Credits & Description:

The Australian Football League and Transport Accident Commission have banded together to remove the 5s painted on the 50 metre arc of Australia's AFL grounds as they throw support behind a campaign to save lives on Victorian roads via Grey, Melbourne.For the first time ever, the 5 on the 50 metre arc will be removed at every AFL match this weekend to raise awareness of the TAC's Wipe off 5 message.This is the first time the AFL has altered their on-ground markings.

Category: Health & safety

Client: TAC

Agency: Grey, Melbourne

Country: Australia

Executive Creative Director: Michael Knox

Creative Director: Nigel Dawson

Art Director: Peter Becker

Creative: Laura Petruccelli

Creative: Rohan Cooke

Account Director: Jodi Gubana

General Manager: Randal Glennon

Senior Account Manager: Bec Steward

Simon Strahan TAC Marketing Manager

Candice McDonald TAC Sponsorship Manager

Sarah Henderson TAC Corporate Affairs

Media agency Mitchells Fergus Ruddle