The Brief: Raise awareness for the company's wood varnish paint stressing its water tight protective feature.
The concept: Protects your wood, and not just from water
Target audience: All consumers but especially home owners
Credits:
Agency: Shalmor Avnon Amichay / Y&R Interactive Tel Aviv
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Group Creative Director:Amit Gal
Art Director: Miron Sasson
Copywriter:Geva Kochba