Target Print A Fit For Every Body by Concrete + Clay

A Fit For Every Body
The Print Ad titled A Fit For Every Body was done by Concrete + Clay advertising agency for Target in United States. It was released in Jul 2015.
Advertising campaign for Target

Target: A Fit For Every Body

Brand
Target
Media
Print
Released
July 2015
Posted
July 2015
Market
United States
Industry
Supermarkets
Agency
Concrete + Clay
Director
Dewey Nicks
Art Director
Maddy Furlong
Creative Director
David Richardson

Credits & Description:

Director and photographer Dewey Nicks helps Target make a splash with the empowering new swimwear campaign “A Fit For Every Body.” Nicks helmed both the print and motion elements of the body-positive series, which presents a diverse mix of sizes and body shapes by featuring real women fashion bloggers instead of swimwear models. With the help of Target stylist and Marie Claire Senior Fashion Editor Zanna Roberts Rassi, these five style mavens take Target’s new collection for a test dive to prove there is a perfect swimsuit for every unique body type just waiting to be discovered.
Category: Clothing & footwear
Client: Target
Agency: -
Production: Concrete + Clay
Country: United Kingdom
Director: Dewey Nicks
Creative Director: David Richardson
Art Director: Maddy Furlong
Assoc Creative Director: Alyson Frahm
DoP: david wilson
Live Action Producer: Michelle Stark