T.c.ghai: Short Stories

Credits & Description:

Advertiser/Client: T. C. GHAI


Product/Service: AUTHOR


Entrant Company: BATES141 Mumbai, INDIA


Design/Advertising Agency: BATES141 Mumbai, INDIA


Creative Credits


Name Company Position


Sonal Dabral Bates 141 Regional Creative Director


Russell Barett Bates141 Executive Creative Director


Sanjay Sipahimalani Bates 141 Executive Creative Director


Kaushik Mitra Bates 141 Creative Director


Clevin Antao Bates141 Copy Writer


Kiran Nagda Bates141 Art Director


Sharad Shoot @ Sight Photographer




Details


Brief Explanation:


Every piece of stationery needed to put forth the client's profession, complete postal address and contact number in an interesting manner.


Describe the brief from the client:


To design an entire set of stationery that will remind publishing houses, literary agents and editors of journals about his abilities.


Description of how you arrived at the final design:


The author prefers writing short stories. We found the plot intriguing. What if every piece of stationery had a story to tell too? The stationery follows a design style that looks much like a leaf out of a book. More importantly, it reads like one too.


Indication of how successful the outcome was in the market:


The stationery was extremely well-received by publishing houses, literary agents and even editors of journals. In fact, quite a few of the conversations eventually opened up discussions on some pretty promising projects.