Terre Des Femmes Print, Outdoor Open Your Eyes - Isatou by Grey Dusseldorf
Terre Des Femmes: Open Your Eyes - Isatou
Awards:
| Clio Awards 2017 | ||
|---|---|---|
| Out Of Home | Public Service: Poster | Bronze |
| Public Service | Bronze | |
| Print Technique | Public Service: Photography | Bronze |
| Print Technique | Public Service: Art Direction | Bronze |
| LIA Awards 2017 | ||
| Health & Wellness | Campaign | Bronze Winner |
| Lions Health 2017 | ||
| Health And Wellness | Awareness & Advocacy: Fundraising & Advocacy | Gold Lion Campaign |
| Health And Wellness | Awareness & Advocacy: Pro-Bono led Education & Awareness | Bronze Lion Campaign |
| The ACT Responsible Cannes Tribute 2017 | ||
| Human Right | - | 2nd Favorite |
Credits & Description:
Title: Open Your Eyes - Isatou
Agency: Grey Germany
Brand: Terre Des Femmes
Country: Germany
Entrant Company: Grey Germany, Düsseldorf
Advertising Agency: Grey Germany, Düsseldorf
Media Agency: Grey Media Germany, Düsseldorf
Production Company: Nuborn Pictures, Berlin
Additional Company: Music Making People, Duesseldorf / Kinetic Worldwide, Düsseldorf
Chief Creative Officer: Fabian Kirner (Grey Duesseldorf)
Executive Creative Director: Alexandros Antoniadis (Grey Duesseldorf)
Executive Creative Director: Martin Venn (Grey Duesseldorf)
Creative Supervisor Copy: Thomas Kuhn (Grey Duesseldorf)
Creative Supervisor Art: Markus Werner (Grey Duesseldorf)
Photographer: Hajo Müller (Grey Duesseldorf)
Art Director: Sandra Herich (Grey Duesseldorf)
New Business: Sonja Ruschke (Grey Duesseldorf)
Chief Marketing Officer: Michael Rewald (Grey Duesseldorf)
Senior Art Director Digital: Alper Yazar (Grey Duesseldorf)
Concepter Digital: Christoph Korfhage (Grey Duesseldorf)
Director Of Production: Peter Engel (Grey Duesseldorf)
Director, Dop, Editor: Kevin Krefta (Nubornpictures)
Sound Designer: Adam Piastowski (Musicmaking People)
Brief with projected outcomes:
There are no restrictions or regulations against educational ads about female genital mutilation. Nevertheless, it was difficult to find partners who dared to place our campaign, because of its look. Even though we were just showing eyes many were worried that the ads may violate youth protection laws.
Entry Summary:
FGM – Female genital mutilation is still happening. Studies talk about 200 million affected girls and women everywhere in the world – and the number is increasing. Even in developed countries like Germany 50’000 women and girls are threatened by FGM. Unfortunately, there is very little public awareness of the issue. TERRES DES FEMMES is a non-profit women's rights organization.They strive for international networking with other women's rights organizations, supports women in consulting, and supports projects, organizations and initiatives by women for women from abroad. They fight against female genital mutilation, Circumcision of infants, violence in the name of honor, trafficking in women, forced prostitution and domestic violence.