Tesco: Tesco Tomato Soup

Credits & Description:

Agency: Tag
Brand: Tesco
Advertising Agency: Tag
Production Company: Tag
Executive Creative Director(s): Mike Mckenna
Creative Director: Mike Mckenna
Creatives: Mirella Aponte & Rory Tregaskis
Designer(s): Head Of Design, Doug Foreman, Mirella Aponte & Rory Tregaskis
Others Associated And Title: Tesco Client - Jay Perry. Senior Account Manager - Morgan Collins
Description (in 100 Words Or Fewer): This Piece Was Made For The Andy Warhol Themed Retail Trust Charity Ball'. After Experimenting With Different Headline And Layout Options, We Decided The Best Way To Present The Idea Wasnt As An Ad, But More Like A Piece Of Art In A Magazine Like Frieze.
So Instead Of A Headline, We Wrote A Title, Wrote Body Copy In The Style Of An Explanatory Blurb, And Dropped The Standard Big Fat Logo In The Bottom Right Corner.
-Mirella Aponte & Rory Tregaskis