Akatu Institute For Conscious Consumption Print Carrot stem soup by Leo Burnett Tailor Made Sao Paulo

Carrot stem soup
The Print Ad titled Carrot stem soup was done by Leo Burnett Tailor Made Sao Paulo advertising agency for subbrand: The Akatu Institute (brand: Akatu Institute For Conscious Consumption) in Brazil. It was released in May 2007.

Akatu Institute For Conscious Consumption: Carrot stem soup

Credits & Description:


Fight hunger by fighting waste.






Advertising Agency: Leo Burnett, São
Paulo, Brazil




Creative Director: Ruy Lindenberg

Art Director: J. R.
D'Elboux

Copywriter: Gustavo Soares

Photographer: Felipe
Hellmeister

Digital Retouching: Furia