The Art of Shaving: Barber Spa 3

Credits & Description:

When men think of The Art of Shaving, they associate the brand with high-end grooming products, but don’t realize they also offer a grooming service inside the stores, called The Barber Spa®. Highly-skilled Master Barbers deliver a masculine, luxurious experience men want, and a facial style they’ll love. To help men discover this untapped service, BBDO New York created an in-store campaign that brings to life the real experience -- where Master Barbers use their skilled hands, professional shaving instruments, and pure essential oils to leave clients well-groomed and utterly relaxed.
Category: Cosmetics & toiletries
URL: http://www.theartofshaving.com
Client: The Art of Shaving
Agency: BBDO New York
Country: United States of America
Chief Creative Officer: David Lubars
Chief Creative Officer: Greg Hahn
Senior Creative Director: Kara Goodrich
Senior Creative Director: Cesar Finamori
Copywriter: Kara Goodrich
Senior Art Director: Cesar Finamori
Senior Art Director: Fernando Mattei
Illustrator: Cesar Finamori
Typographer: Fernando Mattei
Account: Matt Mason, Ashley Coleman, Stephanie Cruz