The Guardian Print, Design & Branding Mothers' milk, 1 by Guardian News & Media
The Print Ad titled Mothers' milk, 1
was done by Guardian News & Media advertising agency for The Guardian in United Kingdom. It was released in Jan 2016.
The Guardian: Mothers' milk, 1
Brand
Media
Released
January 2016
Posted
January 2016
Market
Industry
Agency
Creative Director
Art Director
Awards:
| D&AD Awards, 2016 | ||
|---|---|---|
| Magazine & Newspaper Design | Magazine Front Covers | Wood Pencil |
Credits & Description:
Agency: The Guardian
Client: The Guardian
Art Director: Maggie Murphy
Creative Director: Alex Breuer
Editor: Melissa Denes
Photographer: Perou
Publishing Company: The Guardian
The cover illustrates a piece by novelist Elisa Albert, about her struggles to breastfeed her baby - and how a close friend stepped in to feed her son. For this intimate story we wanted a cover that was graphic, warm, humanising and relatable. An immediate way into the story that did not sensationalise it. We cast a model and two babies of a similar age. We cropped the image to keep the focus on the breasts and give the illusion the two babies were feeding. We wanted the woman to look strong and empowered, with the babies unsupported, which we achieved.