The Guardian: Sydney and Shanghai

Credits & Description:

The Guardian Global Development site, which launched in 2010, aims to engage a global audience on present and future development issues. The new press and online campaign, via BBH London, aims to engage a broader audience and get more people interested in global development news and issues. The creative uses well known 'first-world' global landmarks, forcing a visual comparison which allows the pace of the developing world to be made relative.
Media: Print
Category: Publications & media
Client: The Guardian newspaper
Agency: BBH London
Country: United Kingdom
Executive Creative Director: David Kolbusz
Art Director: Shelley Smoller
Copywriter: Raphael Basckin
Producer: Sally Green
Assoc Creative Director: Carl Broadhurst
Assoc Creative Director: Peter Reid
Digital Display Director: Richard Atkins
Integrated Producer: Bryony Dellow
Designer: James Townsend
Strategic Business Lead: Ngaio Pardon
Strategy Director: Agathe Guerrier
Team Director: Jon Barnes
Team Manager: Fiona Buddery
Illustrator: Jean-Marie Vives