LCBO /Liquor Control Board of Ontario Print Happy Pride by Gjp Advertising + Design, J. Walter Thompson Toronto

Happy Pride
The Print Ad titled Happy Pride was done by Gjp Advertising + Design, J. Walter Thompson Toronto advertising agencies for subbrand: The Lcbo (brand: LCBO /Liquor Control Board of Ontario) in Canada. It was released in Jun 2010.
Advertising campaign for LCBO /Liquor Control Board of Ontario

LCBO /Liquor Control Board of Ontario: Happy Pride

Brand
The Lcbo  (LCBO /Liquor Control Board of Ontario)
Media
Print
Released
June 2010
Posted
June 2010
Market
Canada
Industry
Political/Religious/Trade Organizations
Agency
J. Walter Thompson Toronto
Creative
Alan Gee
Creative
Lino Dinallo
Creative
Patrick Conway
Creative
Lisa Mccoy
Agency
Gjp Advertising + Design

Credits & Description:

The LCBO – a relatively conservative, government agency – wanted to run an ad in Toronto’s annual Pride Week guide. When they shared the concepts internally, gay and lesbian staff immediately gravitated to the cheekiest concept.Print from GJP Advertising & Design, Toronto
Client: Nancy Cardinal
Agency: GJP Advertising & Design, Toronto
Creatives: Alan Gee (Executive Creative Director)
Creatives: Lino DiNallo (Senior Copywriter)
Creatives: Lisa McCoy (Art Director)
Creatives: Patrick Conway (Typographer)
Creatives: Sonia Payne (Senior Account Director)
Creatives: Kristen Keays (Account manager)
Country: Canada