The Legacy Lab launched a print campaign to promote its inaugural class of Legacy Lab Honors. The"Visionary Wanted" work resembles classified ads and highlights the unique attributes of each Legacy Lab honoree. For instance, the ad dedicated to Patagonia's Yvon Chouinard calls for an uncompromising environmental advocate a skilled blacksmith, inventor, designer & falconer.
Media: Print
Category: Other
Client: The Legacy Lab™
Agency: The Legacy Lab™
Country: United States of America
Chief Creative Officer: Chris Graves
Assoc Creative Director: Davide Vismara
Assoc Creative Director: Mary Toves
Associate Producer: Nikole Knak
Chief Strategy Officer: Mark Miller
Jr. Strategic Planner: Lauren Mabuni
Marketing Director: Heather Hogan
Senior Project Manager: Rosheila Robles
Associate Media Director: Elaine Evangelista
Media Planner: Jacky Yang