The London Studios: The London Studios

Credits & Description:

Agency: Itv
Brand: The London Studios
Advertising Agency: Itv Creative
Production Company: Itv Creative
Executive Creative Director(s): Tony Pipes
Designer(s): Jason Ford
Description (in 100 Words Or Fewer): The London Studios Is The Uks Largest Television Production Studios On The South Bank Of The Thames Making Shows For Bbc, Itv, Channel 4, Al Jazeera And The Met Office.
The Challenge Was To Create A Modern, Striking Brand While Retaining The Key Elements Of Its Heritage, Emphasising The Distinctive Architecture And Location Of The London Studios, With The “L” As The Building And The “S” As The River.
The London Studios New Logo Reflects Its Relationship With Its Parent Company Itv By The Use Of Brand Colours But Retains Its Individual Identity In Its Execution.