The Nature Conservancy (TNC) Print, Outdoor Products of Tomorrow - Water [image] by Africa Sao Paulo

Products of Tomorrow - Water [image]
The Print Ad titled Products of Tomorrow - Water [image] was done by Africa Sao Paulo advertising agency for The Nature Conservancy (TNC) in Brazil. It was released in Jun 2017.
Advertising campaign for The Nature Conservancy (TNC)

The Nature Conservancy (TNC): Products of Tomorrow - Water [image]

Brand
The Nature Conservancy (TNC)
Media
Print, Outdoor
Released
June 2017
Posted
June 2017
Market
Brazil
Industry
Environmental & Animal Issues
Agency
Africa Sao Paulo
Creative Director
Sérgio Gordilho
Chief Creative Officer
Sérgio Gordilho
Creative Director
Matías Menéndez
Art Director
Felipe Cury
Copywriter
Felipe Ribeiro
Copywriter
Mateus Coelho
Art Director
Maso Heck
Copywriter
Rodrigo Barbosa
Designer
Filipe Birck
Art Director
Henrique Folster
Illustrator
Henrique Folster
Designer
Matteus de Faria

Credits & Description:

Media: Outdoor
Category: Charities & appeals
URL: https://www.productsoftomorrow.org/english
Client: The Nature Conservancy (TNC)
Agency: AFRICA Propaganda
Country: Brazil
Chief Creative Officer: Sergio Gordilho
Creative Director: Sergio Gordilho
Creative Director: Matías Menendez
Art Director: Henrique Folster
Copywriter: Felipe Ribeiro
Copywriter: Mateus Coelho
Art Director: Felipe Cury
Art Director: Maso Heck
Copywriter: Rodrigo Barbosa
Illustrator: Henrique Folster
Synopsis:
On March 2017, President Trump signed an executive order to revive the coal industry, going against the international campaign to curb the dangerous heating of the planet, but that was soon covered by other headlines. In order to expose the urgency of the issue, we need to make people envision that climate change doesn't only affect the way they see their planet, but also the way they live their lives.