Forever Tree Network: THE TREE THAT DIED OF LONELINESS

Credits & Description:

Category: Fundraising & Appeals

Advertiser: FOREVER TREE NETWORK

Product/Service: THE NPO FOR TREE DOCTOR

Agency: OGILVY & MATHER JAPAN

Chief Creative Officer: Akira Odagiri

Executive Creative Director: Shingo Ichimura

Creative Director: Masahide Yoshimi

Copywriter: Takenori Hashimoto/Takuro Kawakami

Art Director: Masahide Yoshimi

Illustrator: Nakaban



English Translation of Main Headlines

The tree that died of loneliness.



Onece upon a time, there was a forest.

The landowner decided to cut down all of his trees and sell it as lumber.



Then he found one magnificent tree.

The landowner thought to himself.



"I’m not going to cut down this tree."



One day, the landowner visited the tree.

To his shock, it had died of mourning, following the others into death.



Afterward, he discovered that trees have trouble, adapting to new surroundings.



Trees are very sensitive living beings...

More than you ever think.



Connecting humans with trees.

The NPO for Tree Doctor