The Observer: Sir Alex Ferguson Retires

Credits & Description:

From lamentation to celebration, the ad dramatises how news of Sir Alex's retirement may have landed with those up against him in the dug-out. Showing a series of premiere league managers rejoicing, we commemorated Sir Alex's time at the top through the brand's unique tone of playfulness and wit. A sad day for English football indeed....unless you were managing the competition.

Category: Entertainment & leisure

Client: The Observer

Agency: BBH London

Country: United Kingdom

Director: Jon Barnes

Creative: Martha Riley

Creative: Richard Glendenning

Deputy Creative Director: David Kolbusz

Producer: Aine Donovan

Assoc Creative Director: Peter Reid

Agency Producer: Carl Broadhurst

BBH Strategic Business Lead: Ngaio Pardon

BBH Strategy Director: Agathe Guerrier

BBH Strategist: Lynsey Atkin

BBH Team Manager: Jonny Price

Photographer: n/a (Getty images)

Typographer: James Townsend