The Samaritans Print Dead Man [alternative version] by Ogilvy & Mather Vietnam

Dead Man [alternative version]
The Print Ad titled Dead Man [alternative version] was done by Ogilvy & Mather Vietnam advertising agency for The Samaritans in Vietnam. It was released in Jul 2015.
Advertising campaign for The Samaritans

The Samaritans: Dead Man [alternative version]

Brand
The Samaritans
Media
Print
Released
July 2015
Posted
July 2015
Market
Vietnam
Industry
Charities, Foundations, Volunteers
Agency
Ogilvy & Mather Vietnam
Copywriter
Malcolm Pryce
Art Director
Len Cheeseman
Creative Director
Todd Mccracken
Copywriter
Bianca De Silva
Copywriter
Craig Love
Art Director
Hoang Sa Nguyen
Designer
Gill Clark

Awards:

D&AD Awards, 2016
Press AdvertisingPublic Service Press AdvertisingGraphite Pencil
Writing for AdvertisingWriting for Press AdvertisingWood Pencil
One Show, 2016
Print & OutdoorCraft - Writing / WritingMerit
Print & OutdoorNon-Profit - Publications / PublicationsMerit
Print & OutdoorNon-Profit - Collateral / CollateralMerit

Credits & Description:

Depression-related suicides are increasing worldwide, and it is the most common cause of death for men under 35. Often a simple phone conversation can save a life, but since depression convinces sufferers they can’t get better, Ogilvy & Mather Vietnam set out to give them the proof they needed. These 5 first-hand testimonies came from depression sufferers who’d tried to kill themselves, but who had managed to beat the illness because they reached out for help before it was too late.
Title: The man in my bed
Category: Health & safety
Media: Print
Category: Public interest
URL: https://www.facebook.com/pages...
Client: The Samaritans
Agency: Ogilvy & Mather Vietnam
Country: Vietnam
Executive Creative Director: Todd McCracken
Creative Director: Todd McCracken
Art Director: Len Cheeseman. Todd McCracken. Hoang Sa Nguyen.
Copywriter: Malcolm Pryce. Craig Love. Bianca de Silva.
Retoucher: Andy Salisbury
Typographer: Gill Clark
Designer: Gill Clark