The Samaritans Print Loneliness by Ogilvy & Mather Hong Kong

Loneliness
The Print Ad titled Loneliness was done by Ogilvy & Mather Hong Kong advertising agency for The Samaritans in Hong Kong SAR China. It was released in Jun 2017.
Advertising campaign for The Samaritans

The Samaritans: Loneliness

Brand
The Samaritans
Media
Print
Released
June 2017
Posted
June 2017
Market
Hong Kong SAR China
Industry
Charities, Foundations, Volunteers
Agency
Ogilvy & Mather Hong Kong
Chief Creative Officer
Reed Collins
Creative Director
Mike Pearson
Creative Director
Sarah-Leith Izzard
Copywriter
Amy Thompson
Art Director
Stratos Efstathiou
Junior Art Director
Vivian Lam
Copywriter
Kai Fung Chan
Production Agency
Handsome Frank
Illustrator
Jordan Metcalf

Credits & Description:

Media: Print
Category: Public interest
Client: Samaritans
Agency: Ogilvy & Mather Hong Kong
Country: Hong Kong
Chief Creative Officer: Reed Collins
Creative Director: Sarah-Leith Izzard
Creative Director: Mike Pearson
Art Director: Stratos Efstathiou
Copywriter: Kai Fung Chan
Copywriter: Amy Thompson
Junior Art Director: Vivian Lam
Illustrator: Jordan Metcalf - Handsome Frank Ltd
Synopsis:
For those suffering from depression it can feel like they are in a cage, trapped by their inability to speak. To get the phone ringing for The Samaritans Hong Kong Ogilvy & Mather commissioned Jordan Metcalf the famed typographer to craft three unique works. Each execution using Chinese characters for'Helplessness', 'Loneliness'and 'Hopelessness' that visually form cages.