The Samaritans: Please Help Me

Credits & Description:

Mullen Lowe London has released this "We Don't Just Hear You, We Listen" campaign for the Samaritans.
Media: Print
Category: Public interest
Client: Samaritans
Agency: Mullen Lowe London
Country: United Kingdom
Chief Creative Officer: Dave Henderson
Executive Creative Director: Rich Denney
Art Director: Denis Kakazu
Copywriter: Jack Patrick
Agency Producer: Bel January
Agency Producer: Amy Murphy
Planners: Anna Vogt, Flora Joll
Account Team: Kirsteen Scoble, Sophie Bowler, Jess Bird
Digital Producer: David Farrant
Photographer: Nadav Kander
Photographer Agent: We Folk
Designer: Ryan Self, Rob Hare
The suicide rate amongst UK men is at its highest point in 15 years, particularly in the working class demographic. Research also shows that it is this same audience who struggle most when it comes to talking about their problems.
With this in mind, our campaign aims to reposition Samaritans as the expert listeners.
We worked with Nadav Kander to create the sense of anonymity in our reverse portraits, and the Samaritans volunteers helped us understand the quiet power of simply being there to listen to someone with a problem.
Campaign: David, Jacqueline, Nicholas, Philip