The School Of Visual Arts: Play Smart

Credits & Description:

After almost two decades of low TV ratings and half-empty stadiums, it’s no secret that the WNBA has a viewership problem. Very few people even talk about the WNBA, and when they do, it isn’t pretty. There’s no dunking. It’s too slow. The men’s game is just more fun.
Sure, there’s less dunking in the WNBA. But dunking isn’t everything, especially for savvier fans who want more strategy and finesse. This campaign highlights what makes the women’s game great: superior playmaking, real teamwork, and sick-nasty ball skills. Not to mention that there’s no annoying showboating or narcissistic superstars. It’s just pure, smart basketball.
Category: Entertainment & leisure
URL: http://www.tedandtommaso.com
Client: School of Visual Arts
Agency: School of Visual Arts, New York City
Country: United States of America
Art Director: Tommaso Fontanella
Copywriter: Ted Meyer
Instructors: Dan Kenneally, Adam Kanzer