The Shinano Mainichi Shimbun Print The Back, 5 by Frontage

The Back, 5
The Print Ad titled The Back, 5 was done by Frontage advertising agency for The Shinano Mainichi Shimbun in Japan. It was released in Jun 2017.
Advertising campaign for The Shinano Mainichi Shimbun

The Shinano Mainichi Shimbun: The Back, 5

Brand
The Shinano Mainichi Shimbun
Media
Print
Released
June 2017
Posted
June 2017
Market
Japan
Industry
Newspapers
Agency
Frontage
Copywriter
Yuki Asai
Art Director
Akira Kano
Creative Director
Shiro Ueshima
Photographer
Shintaro Shiratori
Art Director
Kuniei Okada
Designer
Fumihiro Murayama
Production Agency
O-THANKS Inc.

Credits & Description:

Category: Media
Media: Print
Brand: The Shinano Mainichi Shimbun
Agency: Frontage
Geo: Japan
Advertising Agency: Frontage Inc., Tokyo, Japan
Creative Director: Shiro Ueshima
Art Directors: Akira Kano, Kuniei Okada
Copywriter: Yuki Asai
Designer: Fumihiro Murayama
Creative Producer: Yuka Toriyakubo
Account Executive: Masaharu Takedagawa / Dentsu
Photographer: Shintaro Shiratori
Production Company: O-THANKS Inc.
Published: June 2017
Description:
Father's day is often treated less important than mother's day. Shinano Mainichi Newspaper wanted to encourage fathers and remind their families of father's day by the coolest visual of all fathers: The Back. We associated our message "The Back Speaks Louder than Words" with products that are loved by people for long time and showed their backs next to fathers. The 12 pages long newspaper was delivered to about 500,000 families on father's day.