The Tears Foundation Print Children Also Need to Be Heard by McCann Worldgroup Johannesburg

Children Also Need to Be Heard
The Print Ad titled Children Also Need to Be Heard was done by McCann Worldgroup Johannesburg advertising agency for The Tears Foundation in South Africa. It was released in May 2018.
Advertising campaign for The Tears Foundation

The Tears Foundation: Children Also Need to Be Heard

Brand
The Tears Foundation
Media
Print
Released
May 2018
Posted
March 2020
Market
South Africa
Industry
Charities, Foundations, Volunteers
Agency
McCann Worldgroup Johannesburg

Credits & Description:

Category: Public Interest, NGO
Media: Print
Brand: The Tears Foundation
Agency: McCann
Geo: South Africa
Advertising Agency: McCann Worldgroup, South Africa
Creative Directors: Michael Blore, Mike Muller, Hennie Stander
Art Directors: Bruce Murphy, Mike Muller
Copywriters: Eric Wittstock, Hennie Stander
Illustrator: Bruce Murphy
Account Manager: Carolyn White
Published: April 2018
Synopsis:
The #metoo movement is one of the most important in our time, with more than 250,000 mentions daily and 24
556,57
641 impressions so far. Casting a spotlight on sexual abuse and harassment had led to thousands and thousands of women coming forward. Men have responded in support and a dozen secondary hashtags have sprung up all over Social Media. Except, little children aren't on Social Media. They have no voice on Twitter or Facebook, and in a lot of countries, sexual abuse of children is more prevalent than with adults. They need to be heard. They deserve to have a voice. So we set out to help them join the conversation.
#metoo – Children also need to be heard