The Whole Earth Catalog (WEC): The Whole Earth Catalog (WEC)

Credits & Description:

Company Entering : Dentsu Inc., Tokyo
Brand : The Whole Earth Catalog ( WEC )
Advertiser : Mavericks Inc.
Agency : Dentsu Inc., Tokyo/mori Inc., Tokyo
Executive Creative Director : Morihiro Harano
Creative Director : Yoshihiro Yagi
Copywriter : Haruko Tsutsui
Designer : Hiromi Uzaki
Agency Producer : Misato Tachibana
Post-production Company : Tyo Inc. Tyo Drive, Tokyo
Post Producer : Yuta Harasawa
Production Manager : Kota Maeda
Writer : Miho Fujisaki
Print Production Company : Pen.Inc., Tokyo/creative Power Unit, Tokyo
Photographer : Kohei Matsuki/takashi Yasui
Designer : Taiji Kimmura/haruko Nakatani/daisuke Hatakeyama
Art Director : Taiji Kimura
Print Producer : Shinya Tamura
Background overview :
The whole earth catalog is a boy band inspired by the 1960’s counter culture magazine by the same name. We created this art book to promote the band to key figures in the entertainment industry: producers, broadcasters and magazine editors who get inundated with promotional material, most of which gets ignored. All of the band’s members are american, which is very unusual in japanese show business. The idea is: ’americans learn about and introduce themselves to japan in a way that both charms and resonates with the japanese public’. We created the book based on this story, illustrating it with humor and cool graphics.