The Winston Fletcher Fiction Prize Print The Great Gatsby by MullenLowe London

The Great Gatsby
The Print Ad titled The Great Gatsby was done by MullenLowe London advertising agency for The Winston Fletcher Fiction Prize in United Kingdom. It was released in May 2015.
Advertising campaign for The Winston Fletcher Fiction Prize

The Winston Fletcher Fiction Prize: The Great Gatsby

Brand
The Winston Fletcher Fiction Prize
Media
Print
Released
May 2015
Posted
May 2015
Market
United Kingdom
Industry
Advertising & Communication
Agency
MullenLowe London
Executive Creative Director
Richard Denney
Creative Director
Dave Henderson
Producer
Gary Wallis
Photographer
Laurence Haskell

Awards:

Cannes Lions, 2015
PRESSCRAFT: COPYWRITINGBRONZE - CAMPAIGN
PRESSPRODUCT & SERVICE: ADVERTISING & MEDIABRONZE - CAMPAIGN
Circle Awards 2015
PressBest Press Campaign - CampaignBronze
WritingBest Body Copy, All Mediums - SingleBronze

Credits & Description:

BRONZE CANNES LIONS
Client: The Winston Fletcher Fiction Prize
Agency: Dlkw Lowe 2015
ENTRANT COMPANY: DLKW LOWE
PRESS PRODUCT & SERVICE ADVERTISING & MEDIA
Executive Creative Director: Dave Henderson (DLKWLowe)
Creative Director: Richard Denney (DLKWLowe)
Head of Design: Ryan Self (DLKWLowe)
Art Director / Copywriter: Ben McCarthy (DLKWLowe)
Creative Director: Dave Henderson (DLKWLowe)
Producer: Gary Wallis (DLKWLowe)
Photographer: Laurence Haskell (DLKWLowe)
Account Manager: Olivia Hanson (DLKWLowe)
Executive Creative Director: Richard Denney (DLKWLowe)
Copywriter / Art Director: Seb Housden (DLKWLowe)
Alternative Title: Winston Fletcher
The Winston Fletcher Prize Hopes To Unearth The Next Big Novelist By Encouraging Copywriters In Advertising To Enter A Short Story. We Created This Tongue In Cheek Outdoor And Print Campaign To Imagine How Some Of The Greatest Novels, All Written By Ex-advertising Copywriters, May Have Held Up To The Scrutiny Of A Client. To Drive Home The Point That Here Was An Opportunity To Write Something Without The Usual Comments.