The Winston Fletcher Fiction Prize Print The Great Gatsby [alternative version] by MullenLowe London
![The Great Gatsby [alternative version]](https://fcdn.me/d77/b58/the-winston-fletcher-fiction-prize-the-great-gatsby-d55e35502c90edf0e01c52059a.jpg "The Great Gatsby [alternative version]")
The Winston Fletcher Fiction Prize: The Great Gatsby [alternative version]
Awards:
| Cannes Lions, 2015 | ||
|---|---|---|
| PRESS | CRAFT: COPYWRITING | BRONZE - CAMPAIGN |
| PRESS | PRODUCT & SERVICE: ADVERTISING & MEDIA | BRONZE - CAMPAIGN |
| Circle Awards 2015 | ||
| Press | Best Press Campaign - Campaign | Bronze |
| Writing | Best Body Copy, All Mediums - Single | Bronze |
Credits & Description:
BRONZE CANNES LIONS
Client: The Winston Fletcher Fiction Prize
Agency: Dlkw Lowe 2015
ENTRANT COMPANY: DLKW LOWE
PRESS PRODUCT & SERVICE ADVERTISING & MEDIA
Executive Creative Director: Dave Henderson (DLKWLowe)
Creative Director: Richard Denney (DLKWLowe)
Head of Design: Ryan Self (DLKWLowe)
Art Director / Copywriter: Ben McCarthy (DLKWLowe)
Creative Director: Dave Henderson (DLKWLowe)
Producer: Gary Wallis (DLKWLowe)
Photographer: Laurence Haskell (DLKWLowe)
Account Manager: Olivia Hanson (DLKWLowe)
Executive Creative Director: Richard Denney (DLKWLowe)
Copywriter / Art Director: Seb Housden (DLKWLowe)
Alternative Title: Winston Fletcher
The Winston Fletcher Prize Hopes To Unearth The Next Big Novelist By Encouraging Copywriters In Advertising To Enter A Short Story. We Created This Tongue In Cheek Outdoor And Print Campaign To Imagine How Some Of The Greatest Novels, All Written By Ex-advertising Copywriters, May Have Held Up To The Scrutiny Of A Client. To Drive Home The Point That Here Was An Opportunity To Write Something Without The Usual Comments.