The Yoshida Hideo Memorial Foundation / Advertising Museum Tokyo Print Creativity, Uncaged., 1 by Dentsu Inc. Tokyo
The Yoshida Hideo Memorial Foundation / Advertising Museum Tokyo: Creativity, Uncaged., 1
Awards:
| Cresta Awards 2020 | ||
|---|---|---|
| Craft | Outstanding Art Direction (billboards/poster) | Gold |
| Print, Ooh | Poster/Billboard campaign (2-6 executions) | Shortlist |
| D&AD Awards 2020 | ||
| Illustration | Posters | Yellow Pencil |
| Art Direction | Art Direction for Outdoor Advertising | Shortlist |
| ADC Awards 2020 | ||
| Advertising | Art Direction - Press | Merit |
Credits & Description:
Title of Entry: Creativity, Uncaged.
Brand: The Ad Museum Tokyo
Product/Service: THE ONESHOW 2019
Client: The Ad Museum Tokyo
Entrant Company: DENTSU INC.
Creative Agency: DENTSU INC.
Craft Leader(s): Yoshihiro Yagi
Creative Director: Yoshihiro Yagi
Art Director: Yuki Tsutsumi
Designer: Saki Terashita
Designer: Sota Hasumi
Designer: Satoshi Yamamuro
Copywriter: Haruko Tsutsui
Copywriter: Sayaka Arimoto
Illustrator: Saki Terashita
Illustrator: Sota Hasumi
Illustrator: Satoshi Yamamuro
Executive Creative Director: Yuya Furukawa
Print Director: Kenji Tamura
Creative Producer: Yoshiko Tomita
Design Company: TAKI CORPORATION
Printing Company: TONE UP CORP.
Date of Release: 2019-10-12
Notes: Our brief was to produce promotional posters for the 2019 One Show Exhibition in Tokyo. To reflect the imaginative thinking of One Show award winners, we created a series of portraits of phantasmagorical birds, incorporating elements that evoke the skills that allow award winners to soar above their peers and explore new creative dimensions. The exhibition was highly successful, with attendees spending more time on the premises than in past years. We also received numerous inquiries and favorable comments about the posters, and were even urged to make them available for purchase.