Thermos: Thermos

Credits & Description:

Media: Print
Category: Other
Client: Thermos
Agency: Ogilvy Group Thailand
Country: Thailand
Executive Creative Director: Nopadol Srikieatikajohn
Executive Creative Director: Wisit Lumsiricharoenchoke
Art Director: Nopadol Srikieatikajohn
Art Director: Wisit Lumsiricharoenchoke
Art Director: Gumpon Laksanajinda
Art Director: Visarnpong Chateakcharoen
Art Director: Ei Kakiuchi
Copywriter: Kris Spindler
Project Manager: Kannika Mongkolrattanachart
Illusion, Bangkok Illusion, Bangkok Photographer
Illusion, Bangkok Illusion, Bangkok Illustrator
Synopsis:
Ogilvy & Mather Thailand has created this warm and cosy print campaign for Thermos. The ads show how a thermos can walk up your body.
Entry Summary
In Thailand, up to 80 percent of the city population suffers from office syndrome. Spending long hours in a freezing air-conditioned office can be the cause of many symptoms such as fatigue, headaches and constipation. However, as a tropical country, spending long hours in a cold office is not perceived as an unhealthy way of living but rather a privilege in everyday life. Cold drinks are also preferred due to the climate.
This ad targets office workers who are not aware that, without keeping their body temperature warm, such a lifestyle can lead to negative health consequences. We created an ad series that illustrates that THERMOS can deliver reliable temperature retention for up to 24 hours with its Vacuum Insulation Technology. By drinking warm beverage kept warm by THERMOS, it will regulate their body temperature by ‘Inner Warmth’ and benefit their overall health, just like wearing sweaters for your organs.