Wainwright: O2

Credits & Description:

Media: Print

Category: Alcoholic Drinks

Agency: Wild Colonial Boys

Brand: Wainwright

Geo: Europe, United Kingdom

Our O2 Arena.

You don’t need a ticket to enjoy oxygen at its finest, just a good long walk in the countryside. So invigorating. Like a glass of our Wainwright golden ale.



Like the beer, our campaign is inspired by Thwaites’ fellow Lancastrian, the fellwalker and author Alfred Wainwright. The ads extol the simple pleasures of the countryside as a refreshing antidote to modern life. The campaign uses Wainwright’s style of illustration and type, as found in his famous walking guides and on the beer’s label and font clip, and the ads are underpinned by the line “A breath of fresh ale”.



Advertising Agency: Wild Colonial Boys, London, England

Creative Directors: Jeff Suthons, Dean Turney

Art Director:Jeff Suthons

Copywriter: Dean Turney

Illustrator: Bob Venables

Typographer: Steve Kettel

Published: November 2012