Wainwright Print Wainwright 48-sheet by Wild Colonial Boys

Wainwright 48-sheet
The Print Ad titled Wainwright 48-sheet was done by Wild Colonial Boys advertising agency for subbrand: Thwaites' Wainwright golden ale (brand: Wainwright) in United Kingdom. It was released in Jan 2013.
Advertising campaign for Wainwright

Wainwright: Wainwright 48-sheet

Brand
Thwaites' Wainwright golden ale  (Wainwright)
Media
Print
Released
January 2013
Posted
January 2013
Market
United Kingdom
Industry
Alcoholic drinks & Tobacco, Beers and Ciders
Agency
Wild Colonial Boys
Copywriter
Dean Turney
Art Director
Jeff Suthons
Illustrator
Bob Venables
Typographer
Steve Kettel

Credits & Description:

Media: Print

Category: Alcoholic Drinks

Agency: Wild Colonial Boys

Brand: Wainwright

Geo: Europe, United Kingdom

A Breath of Fresh Ale.

Wainwright is a long way from ordinary beer. That’s because it was inspired by an extraordinary man: the famous fellwalker and author Alfred Wainwright. With its hoppy aroma and citrussy flavour this award-winning golden ale is like the country air Alfred so enjoyed – totally refreshing.



Like the beer, our campaign is inspired by Thwaites’ fellow Lancastrian, the fellwalker and author Alfred Wainwright. The ads extol the simple pleasures of the countryside as a refreshing antidote to modern life. The campaign uses Wainwright’s style of illustration and type, as found in his famous walking guides and on the beer’s label and font clip, and the ads are underpinned by the line “A breath of fresh ale”.



Advertising Agency: Wild Colonial Boys, London, England

Creative Directors: Jeff Suthons, Dean Turney

Art Director:Jeff Suthons

Copywriter: Dean Turney

Illustrator: Bob Venables

Typographer: Steve Kettel

Published: November 2012