Wainwright Print Wifi by Wild Colonial Boys

Wifi
The Print Ad titled Wifi was done by Wild Colonial Boys advertising agency for subbrand: Thwaites' Wainwright golden ale (brand: Wainwright) in United Kingdom. It was released in Jan 2013.
Advertising campaign for Wainwright

Wainwright: Wifi

Brand
Thwaites' Wainwright golden ale  (Wainwright)
Media
Print
Released
January 2013
Posted
January 2013
Market
United Kingdom
Industry
Alcoholic drinks & Tobacco, Beers and Ciders
Agency
Wild Colonial Boys
Copywriter
Dean Turney
Art Director
Jeff Suthons
Illustrator
Bob Venables
Typographer
Steve Kettel

Credits & Description:

Media: Print

Category: Alcoholic Drinks

Agency: Wild Colonial Boys

Brand: Wainwright

Geo: Europe, United Kingdom

Not a Wi-Fi hot spot.

What could be more refreshing than a day offline? Why, a glass of Thwaites Wainwright afterwards. This award-winning golden ale was inspired by the celebrated Lakeland fellwalker Alfred Wainwright. You’ll find its hoppy aroma and citrussy flavour really hit the spot.



Like the beer, our campaign is inspired by Thwaites’ fellow Lancastrian, the fellwalker and author Alfred Wainwright. The ads extol the simple pleasures of the countryside as a refreshing antidote to modern life. The campaign uses Wainwright’s style of illustration and type, as found in his famous walking guides and on the beer’s label and font clip, and the ads are underpinned by the line “A breath of fresh ale”.



Advertising Agency: Wild Colonial Boys, London, England

Creative Directors: Jeff Suthons, Dean Turney

Art Director:Jeff Suthons

Copywriter: Dean Turney

Illustrator: Bob Venables

Typographer: Steve Kettel

Published: November 2012