Tic-tac: Fruity Orange [alternative color spectrum]

Credits & Description:

In Thailand, Tic Tac is mostly known for its mint variants.
We were tasked to create awareness of its new fruity flavors through a series of point-of-sale posters.
Media: Print
Category: Confectionery & snacks
Client: Tic Tac
Title: Now In Orange
Agency: GREYnJ United
Country: Thailand
Creative Chairman: Per Pedersen
Chief Creative Officer: jureeporn thaidumrong
Executive Creative Director: Andrew Chu
Creative: Arnon Kantawang
Creative: Supakit Yindeeanant
Creative: Ratanaparn Songsermsawad
Print Producer: Warangkana Naksakul
Account Service team: Subbaraju Alluri, Kanaporn Hutcheson, Gaurav Arora, Konthamas Ratanasuvan, Marie Tan, Suchapa Chamrasromran, Kornnida Vichayapai, Kodchakorn Walaphon. Client: Enrico Sabatini
Date: April, 2017
Entry Summary:
In Thailand, Tic Tac is mostly known for its mint variants. With the addition of new fruit flavours, we were tasked to create awareness of its fruity range. While consumers already relate Tic Tac with freshness, we reinforced its positioning by turning its iconic logo into the leaf of a fruit. And while it remains a product that locals buy on impulse, we ensured that the posters would be seen on their way to a convenient store and supermarkets.