Tic-tac: Funny [alternative color spectrum]

Credits & Description:

“Tic Tac Millionaires”
Media: Print
Category: Food
Title: Laundry
Client: Ferrero Argentina/ Tic Tac
Agency: la comunidad, Buenos Aires
Country: Argentina
Executive Creative Directors: Ramiro Raposo, Fernando Sosa
Creative Directors: Rodrigo Greco, Mariano Gamba
Creative Team: Carlos Quesquén Cortez, Daniel Pérez Galeano
Group Account Director: Sebastián Díaz
Account Director: Solange Blanco
Account Executive: Catalina Gay
Director of Production: Ramiro Capisto
Production Assistant: Sebastián García
Ilustrator: Andrés Yeah

Client: Ferrero Argentina
Brand: Tic Tac
South America Marketing Manager, Regional Brand Head: Sofía Tiscornia
Description:
Running in Argentina, this colorful, tongue-in-cheek campaign chronicles three scenes, each of which features a person questioning their peers’ motives. In the “Birthday” spot, a girl sits in front of her locker, questioning whether her classmate truly cares about her birthday or just wanted a Tic Tac. Similarly, the other two print spots, “Funny” and “Be Right,” feature a man at the laundromat wondering whether his friends truly find him funny, and a woman slouched on the train as she ponders whether she’s actually always right. The questions appear written out in bold, pastel typeface, with each figure scrutinizing the words.
Am I truly funny or did they only want my Tic Tacs?
Feel like a millionaire. Well a Tic Tac millionaire.