Tiger Beer: Tiger Beer

Credits & Description:

Client: Tiger Beer
Agency BBDO Singapore
Synopsis:
Tiger Beer, Singapore’s own local beer, released a credentials campaign to drive brand affinity amongst Singaporeans. Part of this campaign was the Brewed By The Sun Initiative, one that showcased the brand’s use of a renewable energy source in the brewing process ? solar energy. As part of its commitment to the environment, Tiger Beer installed over 8,000 solar panels on its brewery rooftops, roughly the size of 3 FIFA football fields. These produce over 2.3 million kWh of clean energy yearly, and remarkably reduced the brewery’s carbon footprint by 20%. The brief was to educate drinkers on Tiger Beer’s positive impact on the environment, in an equally impactful way.