TNT energy drink Print Teaching by Y&R Sao Paulo

Teaching
The Print Ad titled Teaching was done by Y&R Sao Paulo advertising agency for TNT energy drink in Brazil. It was released in May 2016.
Advertising campaign for TNT energy drink

TNT energy drink: Teaching

Brand
TNT energy drink
Media
Print
Released
May 2016
Posted
May 2016
Market
Brazil
Industry
Soft Drinks
Agency
Y&R Sao Paulo
Creative Director
Pierrette Diaz
Copywriter
Celine Lescure
Account manager
Elena Medini
Illustrator
Emre Orhun

Credits & Description:

The idea is to show how TNT can be that extra something that pushes people to do what they really want.Y&R Sao Paulo created a series of 4 posters simulating a boxing ring where the characters are pushed by a giant boxing glove with the TNT logo towards the situation they are afraid of.
Media: Print
Category: Drinks, non-alcoholic
Client: TNT
Agency: Y&R São Paulo
Country: Brazil
Client Services Director: Luiz Villano
Chief Creative Officer: Jaime Mandelbaum
Chief Creative Officer: Rui Branquinho
Creative Director: Pierrette Diaz
Copywriter: Céline LESCURE
Account Director: Ana Luiza Leite
Illustrator: Emre Orhun
Head of Production: Rémy Carteret (The Shop)
Account manager: Elena Medini
Art Buyer: Claire Nicaise Schindler
Media: Gustavo Gaion