Visitbritain: Film is GREAT Britain

Credits & Description:

Category: Other
Brand: VisitBritain and UKTI
Agency: Radley Yeldar
Country: United Kingdom
The GREAT campaign, which is the Government's most ambitious international marketing campaign to date, showcases the very best of what Britain has to offer with the aim of encouraging the world to visit, study, invest and do business with the UK.Working closely with VisitBritain, UKTI, the Foreign and Commonwealth Office, the British Council, DCMS and the Cabinet Office team, Radley Yeldar also collaborated with BAFTA and the BFI to produce the 'Film is GREAT Britain' campaign.
Category: Other
URL: http://www.ry.com
Client: VisitBritain and UKTI
Agency: Radley Yeldar
Country: United Kingdom
Creative Director: Ian Lanksbury
Art Director: Tim Cole
Copywriter: Alex Genn
Photographer: Ian Derry
Lavinia Phipson, Richard Yadgar, Mark Baxter, Dan Jones