Toyota Print Aunt by Saatchi & Saatchi New Zealand

Aunt
The Print Ad titled Aunt was done by Saatchi & Saatchi New Zealand advertising agency for Toyota in New Zealand. It was released in Dec 2017.
Advertising campaign: Genuine Parts

Toyota: Aunt

Brand
Toyota
Media
Print
Released
December 2017
Posted
December 2017
Market
New Zealand
Industry
Cars
Agency
Saatchi & Saatchi New Zealand
Creative Director
Guy Roberts
Chief Creative Officer
Toby Talbot
Creative Director
Corey Chalmers
Copywriter
Kim Fraser

Credits & Description:

Media: Print
Category: Automotive
Client: Toyota New Zealand
Agency: Saatchi & Saatchi New Zealand
Country: New Zealand
Chief Creative Officer: Toby Talbot
Creative Director: Guy Roberts
Creative Director: Corey Chalmers
Copywriter: Kim Fraser
Client: Toyota New Zealand
Chief Executive Officer: Alistair Davis
General Manager UV & Marketing, Executive: Andrew Davis
General Manager Customer Services & Product Planning: Spencer Morris
Manager - Marketing Operations: Susanne Hardy
Team Leader - Marketing Operations: Sonya Coutts
Customer Services Coordinator, Marketing: Katie MoffatToyota Genuine Parts PRINT3.jpg
Social Media Coordinator: Sarah-Kate Sinclair
Media Agency: Starcom
Synopsis:
Toyota New Zealand has launched a new campaign via Saatchi & Saatchi New Zealand, illustrating the importance of asking for genuine parts when having vehicles serviced or repaired.
'Beware the Dangers of Almost the Same' is designed to get second-hand Toyota owners to stop and consider what their mechanic is putting in their car in a more memorable way.