Toyota Print Prius! Parts Characters by Dentsu Kansai

Prius! Parts Characters
The Print Ad titled Prius! Parts Characters was done by Dentsu Kansai advertising agency for subbrand: Toyota Prius (brand: Toyota) in Japan. It was released in Apr 2016.

Toyota: Prius! Parts Characters

Media
Released
April 2016
Posted
April 2016
Market
Industry

Awards:

Ad Stars 2016
PrintPrint Craft: IllustrationCrystal

Credits & Description:

Brand: Prius
Agency: Dentsu
Description: The new model Prius was completely remade. In order to effectively communicate that news and generateinterest, what should be done? The target audience was today’s youth who have little interest in owning cars.