Toyota: Toyota

Credits & Description:

Client: TOYOTA L&F
THE BEAUTY OF FOOD LOGISTICS
Geo: MINATO-KU, TOKYO
Agency Network Dentsu
Holding Company Dentsu
Production Company DENTSU CREATIVE X INC.
Advertiser Brand TOYOTA L&F
Entrant Company DENTSU INC.
Advertising Agency ARC.B2C,Inc.
Production Company (additional) DENTSU ON DEMAND GRAPHIC INC.
Creative Director Masahisa Nakamura
Art Director Yusuke Koyanagi
Copywriter Kunihiko Mishima
Producer Yumeno Suzuki
Account Executive Ryohei Morimoto
Account Executive Kazuki Shiogo
Designer Katsuhiro Uto
Designer Junko Yoshida
Producer Maroya Ioki
Producer Shinya Tamura
Background overview :
Overcoming the barriers of distance and time, food from around the world makes its way to japan, and then back out into the world again. The evolution of japanese cuisine is inseparable from the evolution of food distribution. And this nation that boasts a culinary culture famous throughout the world, also boasts a world-class system of food distribution. Cheaper, cleaner, fresher. These illustrations portray the flow of food products so vibrantly they nearly dance off of the page.