Transavia.com: Beach

Credits & Description:

Brand: Transavia
Advertising Agency: HUMANSEVEN
Chief Creative Officer : Xavier Beauregard
Creative Director : Stéphane Gaubert
Artistic Director : Jordan Molina
Copywriter : Ludovic Miège
TV producer : Sarah Bouadjera
PRODUCTION : ALLSO
Director : Julian Nodolwsky
Producer : Franck Annese
Production manager : Louise Morand
Published: March 2018
Synopsis:
Transavia dares make a commercial with nothing but messed up photographs instead of good ones.
Its not easy to always take great pictures on holiday. That’s the insight used by Transavia for its latest fun and original campaign: #VeryBadPic.
Broadcast on TV, radio, display and social media - especially Instagram - the campaign gives a second life to bad pictures, by transforming people’s worst photography into round trips for two people.
#VeryBadPic