Transport For London (Tfl): Attention! Le Tour De France

Credits & Description:

Agency: M&C Saatchi London
Brand: Transport For London
Advertising Agency: M&C Saatchi London
Production Company: M&C Saatchi London
Executive Creative Director(s): Elspeth Lynn
Creative Director: Mark Goodwin/Grant Parker
Creatives: Mark Goodwin/Grant Parker
Designer(s): Simon Warden/Andy Harris
Illustrator(s): Adrian Johnson
Others Associated And Title: Planner/Csu Director: Stuart Harrison, Account Director: Anna Lloyd
Description (in 100 Words Or Fewer): Continuing Transport For Londons Tradition For Iconic Posters, We Sought To Capture The Excitement And Thrill Of Le Tour De France' Coming To London. Using A Strong Illustrative Style, We Re-interpreted Classic Cycling Posters, But In A Completely Modern Way.
The Strapline ‘Attention! Le Tour De France’ Has Been Designed To Grab Peoples Attention And Builds On The Capitals Excitement At Hosting The Worlds Greatest Cycle Race, Whilst Still Alerting Customers To The Fact That Journeys May Be Affected. Encouraging Londoners To Plan Travel In Advance And Look At Alternate Routes, The Campaign Includes The Call To Action ‘Know Your Travel Options'.
Each Execution Show Cyclists Wearing The Colours Of Londons Transport Lines, With The Famous Transport For London Roundel' For Wheels. The Adverts Appeared At Train Stations, Bus Stops And In Print Media In Advance Of Monday The 7th Of July. As Well As Being Posted Around The London Transport System, It Became A Bestseller In The Transport Museum Shop.