Client: Travelers
Advertising Agency: TBWA\Chiat\Day NY, USA
Country: United States
Published: October 2020
Synopsis:
https://www.travelers.com/resources/auto/distracted-driving/zaadiis-un...
Let’s End Distracted Driving
Each day, seven people are killed by distracted drivers, their stories left unfinished. What could have been, had the driver not been distracted?
We worked closely with Zaadii’s family to imagine what could have been for him, had he not been killed by a distracted driver. His story serves as a powerful reminder of the responsibilities we all have behind the wheel.