Tropicana Print Your Daily Ray of Sunshine, Monday by Tribal London

Your Daily Ray of Sunshine, Monday
The Print Ad titled Your Daily Ray of Sunshine, Monday was done by Tribal London advertising agency for subbrand: Tropicana Juice (brand: Tropicana) in United Kingdom. It was released in Feb 2011.
Advertising campaign: Tropicana. Your daily ray of sunshine

Tropicana: Your Daily Ray of Sunshine, Monday

Brand
Tropicana Juice  (Tropicana)
Media
Print
Released
February 2011
Posted
February 2011
Market
United Kingdom
Industry
Juice
Agency
Tribal London
Art Director
Shishir Patel
Creative Director
Grant Parker
Copywriter
Sam Oliver
Designer
Pete Mould
Creative Director
Joana Wenley

Credits & Description:

On what other day of the working week are you rested?
What other day offers you the same brand new start?
What other day comes with it’s own built in excuse to be grumpy?
Think about it. Monday may actually be the best day of all.
Each execution depicts a different day of the working week. Stunningly simple, the bright and visually engaging artwork reflects the optimism of the Tropicana brand, using a different pep-talk mantra each day to encourage the reader to think positively about the day ahead, and attack it in a Tropicana way.
Advertising Agency: DDB UK, London, UK
Creative Director: Grant Parker
Art Director: Shishir Patel
Copywriter: Sam Oliver
Designer: Pete Mould
Planning: Georgina Murray-Burton, Ami Smith
Published: February 2011